Get picked by

ChatGPT,ChatGPT,

not your competitors.

GEO stands for generative engine optimization. It means getting your business named and cited when people ask AI tools like ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews for a recommendation. Where SEO gets you onto a list of links, GEO gets you into the answer.

It's SEO for the AI search era. Google rankings still matter, because many AI answers are built from search results. But AI engines also read directories, review sites, forums, news and the structure of your own site. We cover both, so the work that gets you cited also helps you rank.

No, and be careful with anyone who does. AI answers change from one run to the next, so there is no fixed position to promise. What we can measure is how often you're named across all of your buyers' questions. If none of the answers your plan targets has improved at the 60-day re-run, your next month is free.

Technical fixes can show up within a few weeks, as the engines re-read your site. Content, listings and mentions on third-party sites usually take 30 to 90 days. We re-run every question every 30 days, so you see exactly what moved.

The free scan checks whether AI can read your site at all: crawler access, business details, page structure. It takes about a minute. The audit answers the bigger question. We map 100+ questions your buyers ask and put every one to 5 engines, 5 times each: more than 2,500 answers. Then we show you who gets named, which sources the AI trusts, what it gets wrong about you, and what it's all worth.

ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. We focus your report on the engines your buyers actually use.

Your website, the services and areas that matter most to you, and 15 minutes on a call. For the fixes, access to your website and your Google Business Profile makes things faster, but we can also hand you a plan your own team runs.

Before the call we put a set of your buyers' real questions to the AI engines. On the call we show you what they said: who got named, whether you did, and which sources they trusted. You keep the findings either way. If it makes sense to go further, we scope the full audit with you. No pitch deck.

Tracking tools tell you how often you're named. They don't change it. We measure the same way, across every engine and many runs, and then do the work that moves the number: your site, your listings and getting you onto the sources the engines quote. If you only want monitoring, a tool is the cheaper choice, and we'll tell you so.

The audit is a one-time fixed fee. Monthly plans are scoped to how many services, locations and buyer questions we track, so you get exact numbers on the call, once we know your scope. If you keep working with us after the audit, the audit fee is credited 100% to your first month, and there's no lock-in.

Empty Floor is an AI search and automation studio. Before GEO, we built automation and AI systems for companies where mistakes are expensive: contract automation for a $60M sports investment group and an investor research portal for a $20M+ securities brokerage. We built our own engine for measuring what AI says about a business, and we take on a limited number of new audits each month so every report gets a person's full attention.